The “ohs”, the “aughts”, the “naughts,” — call them what you will. The last decade is done.
Now, on to new heights in 2010. We hope the year ahead brings you plenty of happiness and success.
Can anybody say it better? Yes. Lou Rawls can say it better. Thank you, Lou Rawls.
One of a series of ads in a campaign for the Hillcrest Loop
There’s a definite approach to government work. You pick up the alphabet soup lingo, you write with painstakingly passive voice, and images of people shaking hands in front of the Capitol building get sprinkled around like bailout money. Where the approach to government clients tends to be rock steady, the approach to commercial clients can be much more rock-and-roll.
That’s not to say the creative liberation is somehow preferable; often, working within the tightly defined set of protocol and diplomatic expectations common to government and B2B audiences actually forces you to be more creative. True, the final product will still be buttoned down, but making it effective with those formal trappings is an undeniable challenge.
Still, a tangible, consumer-oriented product (as opposed to an agency objective or company service) really allows you to let the reigns out. It broadens potential vocabulary for writers (slang? sure dude!), lets designers play with an expansive color palette, fonts, and image effects, and gives developers real liberty to introduce edgier effects and functionality. It also helps if the product in question happens to be incredibly cool and the Loop is that and then some.
Right now, our Loop efforts have concentrated on print ads and point-of-sale promotion. We’re looking to begin some Web presence enhancements soon. It’s been a blast tapping that quadrant of our collective brains, and we’re looking forward to stretching out even further in the year ahead.
Mosaic Legal Group Website
Some of our best friends are lawyers. Seriously. In fact, we just completed a new site for our friends at Mosaic Legal Group.
Official launch took place just after Thanksgiving. It involved a fair amount of new content and meticulous attention to the site’s look and feel, as well as a branding effort that worked up what we think is a pretty snazzy new logo.
Working with law firms (in my experience anyway) has always been its own particular brand of challenge. Attorneys tend to be pretty bright and they have surprisingly strong creative streaks as well. That makes for feedback by the bucket-load and additional ideas aplenty, but it’s our job to assimilate all those notions and intentions, apply them accordingly, and come up with something that pleases the whole crowd.
That said, please feel free to share your thoughts on Mosaic’s new site. And remember that you’re under oath.
The PeakTwo blog is getting a facelift. We’ll be back up soon with great new features.
