Standout technology and strategic solutions provider SRA International has asked PeakTwo to develop a detailed slide deck profiling its Enterprise Logistics Solutions group, emphasizing its breakthrough integrated solutions. Designed to meet the needs of U.S. warfighters, the new group needs a centralized presentation that explains its evolution, maintains the momentum of its innovation, and explains the advantages of its solutions to top-level DOD agencies and defense contractors.

James Surowiecki (put his book The Wisdom of Crowds on your list ), devotes this week's New Yorker Financial Page to examining why Toyota is poised to overtake General Motors as the auto industry's sales leader. His article is less about cars, however, than it is about culture. There's no question that Toyota is an innovative company; what's worth noting is the company's definition of innovation.

Washington DC Public Schools recently tapped PeakTwo to help publicize its breakthrough TEAM Program. Short for Together Everyone Achieves More, the TEAM Program rewards District teachers, principals and staff for outstanding student achievement and captures their most effective educational strategies to share with schools systems locally and nationwide. The program and knowledge base are part of the larger program, EPIC, a New Leaders for New Schools initiative.

Not long ago, a million dollars was a lot of money. Heck, we think it still is, but the method of measurement for today's successful companies has become a cool billion. That's a few more zeros than the six needed to make a mil, and leaders in industries of every stripe are investing plenty to hammer out strategies that will add impact to their brand, expand their customer base, and bring them closer to hitting the billionaire bigtime.

Michael Granetz is pleased to announce the formation of PeakTwo, a full-service marketing and communications agency focusing on the needs of organizations on the verge of change.

"Businesses succeed or fail based on how they handle defining moments," said Granetz. "Be it an acquisition, rebranding effort or product launch, the manner in which the moment is managed will define the outcome."

According to Granetz, these moments are called Milestones - points in an organization's evolution that present concentrated windows of significant opportunity.