Off-Piste, The Blog

Digital Marketing

The Cookie Crumbles…Or Does It? Google’s Latest Plot Twist in the Third-Party Cookie Saga

Kevin Dean / 4 Min

Website Design

6 Best Practices to Prevent Costly Mistakes When Updating Your Website

Updating your website can be a daunting task, but following a few best practices can mean the difference between a smooth experience and one filled with headaches and added expenses. Whether it's proceeding without a clear strategy, miscommunication, or choosing an inexperienced vendor, we're exploring six best practices you can follow when it comes to updating your website.

SEO

SEO: Navigating Google’s March 2024 Core Update

Navigate Google’s March 2024 Core Update with confidence. Learn 4 essential priorities for website owners to avoid penalties and maintain search ranking. From focusing on content quality to user experience, get actionable strategies to keep your site in good standing.

Website Design

Website Wars: The Battle Between Redesigns and Refreshes

For many CMOs and Tech companies, deciding between launching a full website redesign versus a refresh is a daunting choice to make. Learn about the benefits and challenges of each approach and how to maximize your website's potential.

Website Maintenance

Website Health Check: 5 Vital Signs for Website Wellness & Optimal Performance

It’s a good habit to occasionally check the health of your website to maintain performance, especially if you don't have an agency managing it for you. In this article, we've identified five quick website health checks you can perform - along with a few very important words of advice.