Peaktwo Becomes an Associate Partner of Charlotte FC

We’re excited to announce that Peaktwo has signed a three-year commitment as an Associate Partner of Charlotte FC! As a company rooted in the Carolinas, we’re proud to support our hometown club and connect with the passionate Charlotte FC community. More to come – see you at the stadium!

Mike Granetz Photo

Founder & Creative Director

Mike Granetz

With a rare blend of analytical and creative powers, Mike leads Peaktwo in delivering innovative strategies and digital solutions to high-growth businesses. Over three decades in marketing and technology have sharpened his ability to assess challenges, simplify complexity, and inspire action.

Mike founded Peaktwo in 2008 after leading teams at VC-backed tech companies, where he learned the value of moving fast and with precision. Known for his direct, transparent, and no-nonsense approach, Mike helps clients cut through the noise and focus on what truly matters to drive meaningful change.

When he isn’t working on the business, Mike enjoys time with his family and dogs, swinging the golf club, and sliding down the snowy side of a mountain. He’s known to covet a good bourbon, cold weather, and a roaring fire. A transplant from New Jersey via Boston via Washington DC, he still roots for the New York Yankees and avoids traffic whenever possible.

Peaktwo Mountain