Granicus

The global leader in customer experience technologies and services for government.

Client Brief

In 2019, we launched a new website for Granicus, and since then, the company has grown rapidly, acquiring seven companies, expanding to over 20 solutions, and adding 1,000 additional public sector organizations.

Today, as they pursue their mission to transform how people experience government, Granicus turned to Peaktwo once again to create a new web experience, one focused on value-driven outcomes, with tailored user journeys designed to engage visitors across different stages of the buying funnel.

Project Launch
  • 2024
Services Provided
  • Website Strategy
  • Design & Development
  • SEO
Website Colors
Project Highlights

No two projects are ever the same. Here's what made this one stand out.

  • Template Flexibility

    Significant flexibility was built into each template to accommodate the company's rapid growth, allowing full pages and content blocks to quickly adapt as messaging and content evolves.

  • Product Directory

    A robust product directory was developed to support the users looking for more detail, without impacting the intended value-driven user journey for top of the funnel prospects.

  • Transferring SEO Value

    One of the biggest challenges facing any new website launch is preserving SEO value of the original site. A complete SEO migration plan was an essential element the the success of this website launch.

  • Expect the Unexpected

    External factors will always play into schedules and this project had its fair share. Even with the most careful planning, launch plans change - and you have to ready to pivot.

Project Impact

Central to this redesign was a focus on the customer journey - from top to bottom.

5xIncrease in Session Duration

29%Increase in Visitor Traffic to Demo Page

36%Decrease in Bounce Rate

“
They said it...

Peaktwo has been an exceptional partner for more than five years, launching multiple websites and handling any challenges with remarkable patience and skill.

They invest in understanding our business needs and our marketing goals to ensure that any web solution is both scalable and tuned for maximum SEO and lead gen. Mike’s insights and support have been invaluable, and I look forward to working with his team now and in the future."

Kristie Bauer, Director of Marketing & Communications