5 Website Health Checks for a Strong Start to 2025

Shifting business goals, evolving technologies, and new regulations can all leave their mark on your digital presence. What worked for the business in January 2024 might now be outdated, broken, or just plain wrong. Here are 5 website health checks you should review now.

About Us

Peaktwo is a marketing and web performance agency. We build digital experiences to help brands climb higher and grow faster.

Why Peaktwo?

We’re a passionate team of hard-working creatives, singularly focused on serving our clients and delivering real results.

  • Projects led by strategy

    We create from the ground up, investing time to understand your business to ensure success.

  • Challenge the norms

    The best solution is out there. Never be afraid to raise your hand and challenge anything that isn’t.

  • Exceed all expectations

    Our standards are high, and that’s right where we like them.

2008

Established

500+

Projects Completed

CLT

HQ, Charlotte, NC

5 Star

Google Customer Rating
Peaktwo Purpose The Peaktwo Purpose

Standing Strong with WNC

At Peaktwo our purpose is simple but powerful — to help strengthen the Western North Carolina community, by supporting small businesses affected by Hurricane Helene. As part of the small business community, we are committed to standing beside our neighbors, fostering resilience, and ensuring a brighter future for all. #WNCstrong

Learn more

Clients

"The entire team managed scope adjustments seamlessly, rapidly adjusted timelines, and guided us through what could have been a challenging process. We’re excited to work with this outstanding team again on future projects."

Amy Cox, Director Partnership Marketing, Bellevue University

"We cannot compliment the Peaktwo team enough! From ideation to launch, they were a true partner every step of the way to our gorgeous, new site."

Lisa Remsa, Director of Marketing, Coalfire Federal

"You know you've found a partner when with each new gig, they are your first call. That is Peaktwo for me."

Susan Ganeshan, CMO, Emplifi

"What sets Peaktwo apart from other agencies is their investment in really understanding our business and markets...Their level of comprehension was clearly reflected in the final product, which exceeded our expectations."

Matt Greitzer, CEO, Actable

"Peaktwo has been an exceptional partner for more than five years, launching multiple websites and handling any challenges with remarkable patience and skill. The team’s insights and support are invaluable."

Kristie Bauer, Director of Marketing, Granicus

"So much more than a web design agency. They understand the mindset and demands of a CMO and offer solutions that not only meet my business requirements, but also address my marketing priorities and timelines.”

Martha Mathers, CRO, OPEXUS

Meet the Team

We are the music-makers, and we are the dreamers of dreams.

Mike Granetz Photo
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Mike Granetz

Founder & Creative Director

With a rare blend of analytical and creative powers, Mike leads Peaktwo in delivering innovative strategies and digital solutions to high-growth businesses. Over three decades in marketing and technology have sharpened his ability to assess challenges, simplify complexity, and inspire action.

Mike founded Peaktwo in 2008 after leading teams at VC-backed tech companies, where he learned the value of moving fast and with precision. Known for his direct, transparent, and no-nonsense approach, Mike helps clients cut through the noise and focus on what truly matters to drive meaningful change.

When he isn’t working on the business, Mike enjoys time with his family and dogs, swinging the golf club, and sliding down the snowy side of a mountain. He’s known to covet a good bourbon, cold weather, and a roaring fire. A transplant from New Jersey via Boston via Washington DC, he still roots for the New York Yankees and avoids traffic whenever possible.

Charis Dickson Photo
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Charis Dickson

VP of Operations

Want something done? Just get Charis on it. Known as the Peaktwo pacemaker, Charis (it rhymes with Paris) keeps all the plates spinning and makes sure none of them crash. How does she do it? It’s all in her roll-up-your-sleeves attitude, her ability to juggle and shift with ease, and her refreshingly no-drama outlook.

From managing the financials, to making meaningful reports out of columns of data, to poring over the nitty-gritty details within each project, Charis happily cracks the whip and sweats the small stuff—all while managing to be one of the most easy-going people we know. (Maybe it’s the accent?) Before coming to Peaktwo, Charis worked for some of the world’s largest and most reputable marketing service and IT industry consultancies.

Born in Scotland, she graduated from the UK’s Coventry University with a degree in equine studies, giving her equal parts horse sense and business sense. When she’s not wrangling our projects, she enjoys spending time with her son and daughter, ages 20 and 18, hiking with her husband and two dogs, and leading numerous church activities.

Brandon Draper Photo
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Brandon Draper

Senior Developer

With 10+ years of professional web development experience, Brandon can navigate his way around a data driven back-end as well as a highly stylized front-end project. This guy codes.

Emily Deering Photo
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Emily Deering

Account Manager

Emily is our “Swiss Army knife”, adapting and integrating effortlessly through a forest of account and project scenarios. Her versatile nature is an essential tool as she leads clients along the creative journey. She’ll get you from Basecamp to summit as easily as she climbed Mount Katahdin at the end of the Appalachian Trail!

Born and raised in Maine, Emily loves the mountains. She also enjoys strolling through the small town where she lives with her rescue dog, Sadie. When she’s not outside, you may find her on the couch learning how to knit a hat, or with family at monthly game nights.

Lee Hodges Photo
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Lee Hodges

Senior Designer

Lee graduated from East Carolina University with a bachelors degree in fine arts, concentrating in graphic design. He has a focus on solving bold business problems through digital experiences. He has 8+ years of experience in UX/UI, Brand Identity, Brand Strategy and Marketing.

Whenever Lee is not designing he’s probably out on a boat, golfing or hanging out with his wife and pup.

Kevin Dean Photo
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Kevin Dean

Director of Marketing

Kevin is a dynamic and creative marketer, specializing in growth and inbound strategies to help elevate the Peaktwo brand and engage our audiences. With a diverse background across global brands, tech-focused agencies, and the entertainment industry, he thrives on crafting compelling narratives, content programs, and creative ways to share our knowledge with prospects and customers.

Beyond marketing, you’re likely to find Kevin out on a long run, traveling to new countries with his wife, or writing music for TV and Film.

Kendall Holland Photo
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Kendall Holland

Senior Account Manager

Kendall has over a decade of experience turning complex ideas into delightful, approachable digital experiences. She has a passion for precision, bringing a detail-oriented approach to each project. A lover of context, she thrives on deeply understanding each client’s needs to ensure that every collaboration is tailored to meet and exceed their goals.

Outside of work, Kendall is surrounded by four-legged friends—whether it’s her own dog and cat at home or the animals she volunteers with at the local shelter. She enjoys recharging by reading novels, running, and hiking the many scenic trails of Western North Carolina.

Julia Biggers Photo
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Julia Biggers

Marketing Coordinator

Julia joins Peaktwo as the new marketing coordinator, bringing strong business acumen and a passion for sustainability and innovation. A recent NC State graduate with a degree in Business Administration, she blends her strong academic background with project management and operations skills to drive impactful outcomes.

When Julia isn’t working, she enjoys spending time with her cat, Ollie, exploring Charlotte’s local venues, cooking, and unwinding at the movies. Her balance of professional focus and personal creativity fuels her enthusiasm for making a difference.

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    Join Us

    We actively hire for account and project managers, designers, developers; so if you’ve got the goods, we’d love to see them. Send us your resume and anything else that might delight. We can’t wait to hear from you.

    Open Position
    It’s Your Move
    • Hybrid Work Schedules

      We don’t like traffic and kids get sick. We’re family people too and we get it.

    • Peaktwo Outside

      Hiking, brewpubs, roller coasters. Peaktwo Outside is a chance for the team to bond and recharge outside the office.

    • Lots O’ Vacation

      Our philosophy is simple. Get your work done and enjoy your time off.

    • Benefits for All

      Competitive Salaries
      Hybrid Work Schedules
      Comprehensive Healthcare
      401K Match
      Unlimited Vacation
      Annual Company Retreat
      Renovated Loft Offices
      Free Parking
      Coffee, Beer & Office Snacks

    peaktwo team zip lining at hawks nest

    Getting Ready to Fly @ Hawksnest in Seven Devils, NC during the 2023 Company Retreat

    peaktwo grandfather mountain hike

    Taking a Little Break on the Way up to MacRae Peak

    peaktwo team volunteering at w2w

    The Team Volunteering at Wine to Water after Hurricane Helene in Banner Elk, NC - Part of our Peaktwo Purpose Initiative

    mike and lee discussing business

    Founder Mike Granetz and Designer Lee Hodges enjoying an Outdoor Creative Sesh

    The Peaktwo Offices on Main Street in Fort Mill, SC

    halloween at peaktwo offices

    Halloween at Peaktwo...Bridgette nailed it!

    sunset at peaktwo retreat in banner elk

    Enjoying the Sunset in Banner Elk, NC at the Peaktwo Retreat

    holiday games with the team

    Holiday Gametime: Can You Draw a Snowman on Your Head?

    Peaktwo Outside Mini Golfing with Pirates

    top of macrea peak in grandfather mountain

    Made it to the top of MacRae Peak, 5845 ft @ Grandfather Mountain

    peaktwo fort mill scarecrow competition

    Peaktwo's "David Crow-ee" Entry into Fort Mill's Scarecrow Competition