When SpendHQ approached Peaktwo, their website was outdated, hard to navigate, and plagued by data tracking inaccuracies. With a tight deadline and limited budget, they needed an innovative solution that could deliver quick results. We responded with a website triage—an approach designed to prioritize critical business issues first while also laying the foundation for future phases.
SpendHQ
A Non-Conventional Website Approach for Faster Results
SpendHQ, a leading spend management platform, helps organizations optimize procurement through advanced analytics and comprehensive spend tracking.
- Strategy
- Website Design
- Wordpress Development
- Data & Analytics Integrity
Phase I
Define Priority User Flows
A new site architecture for the full website helped us reimagine priority user paths to better guide visitors from priority content to lead capture in Phase I. While we would only be updating some of the pages during this first phase, having a full-picture of the future website allows us to plan for both short and long-term objectives.
Redesign Key Pages
We focused on high-impact pages along the new user paths, including the homepage, product pages, and the demo request page. Design improvements enhanced the aesthetics and usability of these pages and strategically positioned content to encourage conversions.
Improve Global Design Elements
With an eye on future brand consistency, we made updates to key global elements such as colors, fonts, and navigation. These changes reinforced SpendHQ’s new visual identity while ensuring a cohesive, user-friendly experience across the entire site.
Phase II
Complete the Site
By approaching the site in this way, we were able to address critical issues and meet important marketing goals fast. At the same time, we built consensus and established the foundation for completing the site.
The full SpendHQ website will launch later this year.
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What our clients think…
“We got more leads the first month after our triage than we did in any month of the previous year.”
Results
Results
Within three months of implementing Phase I, SpendHQ’s website saw significant improvements in user engagement and navigation efficiency. By addressing critical pain points and laying a foundation for future updates, we positioned SpendHQ to continue optimizing its digital presence.
30%
Increase in User Engagement
25%
Reduction in Bounce Rate
20%
Increase in Lead Productions
