We are deeply saddened by the devastation in WNC, and appreciate all the outreach and offerings of support. To make your impact on the recovery, please consider supporting the efforts of our good friends and local Boone, NC non-profit – Wine to Water.
Charlotte Marketing Agency
Since 2008, Peaktwo has worked with Charlotte-area businesses to create strategic initiatives and digital marketing programs. We offer custom solutions to improve website performance, boost search engine rankings, and increase site conversions. Please explore our work, and check out the Peaktwo Purpose, our initiative to support organizations making a difference.
Search Engine Optimization
Lead quality is dependent on driving qualified search traffic to your website. In addition to fixing technical SEO issues, we also offer strategic content planning and analysis.
Conversion Rate Optimization
If your website isn’t tuned for conversions, the money spent on digital advertising and marketing campaigns is being wasted. Our data-based CRO program identifies and fixes the leaks.
Web Performance & Managment
Strategic and tactical support programs to keep your website running fast and finely tuned to support your digital marketing programs.
Your website serves as the central hub for all your digital marketing campaigns – it must be well-organized, clearly-written, and optimized for conversions. That’s where we excel. For over 15 years, Peaktwo has partnered with hundreds of companies to supercharge their sites and landing pages for maximum return on investment. How can we help yours?
Goals & Objectives
We start at Basecamp - a planning phase to identify what you want to achieve with your efforts. Only by setting clear and measurable at the start, can we demonstrate the value of the program, and support its continued investment.
Target Audiences
Is your target audience local to Charlotte only or are you marketing outside the region. Define the ideal customer - including demographics, interest, and behaviors. A proper personal guide will be valuable across all your marketing efforts.
Content Strategy
Now create a content plan detailing the different types of content you will produce - blogs, social posts, videos, etc.), the platforms in play, and frequency of publication. Content should align with your brand voice, address your audience, and provide value.
Choosing Channels
Your website is the biggest channel, but your digital program will drive users there from social media platforms, email, SEO, PPC, and more. Focus on the channels where your audiences are most active and engaged.
Plan Execution
With the foundation of a plan created, we can begin execution. This includes creating and publishing content, running ads, optimizing your website for search, and even engaging on social media. Start slowly and build up using data to hone your outreach.
Analysis & Optimization
Analytics are essential to measuring the success of your digital marketing efforts and proving their return on investment. Based on the data, make changes to your program and continuously improve your website.
With all the amazing talent in Charlotte, it can be a challenge finding the right partner. Here are four questions to your search for that perfect Charlotte digital marketing agency.
How familiar is the agency with your industry? It’s always good to ask if they have successfully run campaigns for businesses similar to yours.
Find out what is included in their digital marketing programs and what may be extra. Plan creation is easy, strategic planning, content writing and creative development is the very hard part.
Ask what additional services such as SEO, CRO, and site management they can offer during the campaign. Spending money sending traffic to a poor performing website is a blow to the budget.
You’ll never read a bad testimonial. Search the company’s Google Reviews and request to interview past clients who can provide insights into an agency’s ability to deliver results.
