Nice example of how expert content fuels strong social marketing. Here, our client Razorsight has fearlessly made its executive expertise accessible in a series of straightforward videos featuring their C-level pros.
Great piece in Marketing Sherpa by Dave Kirkpatrick about how to determine relevant content that in turn drives effective content marketing.
In a couple of cases, the connection to increased sales opportunity was evident in as little as two months. So what we're saying, in not-so-modest terms, is that this stuff works.
People who only post blogspam, or just hit re-tweet every 15 minutes are the social media equivalents of playground kids.
