Off-Piste, The Blog

Protect Your Website Content from AI Bots? It’s a Strategy to Consider

As AI tools increasingly scrape and repurpose web content without attribution, businesses must consider whether to allow or block AI bots from accessing their sites. This article explores the strategic implications of AI-driven content use, outlines the risks to brand voice, intellectual property, and SEO performance, and provides five practical methods to help protect website content.

AI

AI for CMOs: From Pressure to Practical Action

As CMOs face growing demands to do more with less, AI is often seen as the solution — but the path from hype to practical implementation is unclear. This article cuts through the noise to offer marketing leaders real-world guidance on how to integrate AI effectively and responsibly.

Strategy

Your Sh*tty Website Might Be Your Biggest Marketing Problem — Here’s How to Fix It

Your marketing isn’t broken — it's your sh*tty website. Stop letting bad messaging, weak design, and broken funnels tank your results, and start fixing what actually matters.

Website Management

Content Migration Done Right: A Smart Approach

A CMS switch is only successful if your content makes the move too. In Part II of our CMS Migration series, we outline a smart approach to migration—covering audits, redirects, testing, and SEO safeguards—to protect performance and ensure a smooth launch.

Website Management

A Strategic Guide When Switching Your CMS

Thinking about moving to a new CMS? In Part I of our CMS Migration Series, we walk you through when a switch makes sense, the trade-offs to consider, and how to plan the transition strategically so your website supports future growth.

Charlotte

Peaktwo Signs Three-Year Associate Partner Relationship with Charlotte FC

Peaktwo is excited to announce a new, three-year relationship as an Associate Partner of Charlotte FC!

Website Design

A Guide to Optimizing Website Visuals for Speed and Quality

Discover how different file formats impact website performance and visual quality, and learn when to use PNG, JPEG, WebP, SVG, Lottie, and AVIF to achieve the perfect balance of speed, clarity, and efficiency. By choosing the right format, you can optimize your images to create a fast, seamless, and a visually stunning user experience.

Website Maintenance

Website Stuck in 2024? Five Fast Things to Gut Check Your Digital Presence

Changing business goals, new tech, and shifting regulations can leave your website lagging behind, rendering it slow, inaccurate, and a drag on your marketing efforts. What worked last year might not cut it for 2025. Address these five areas now to start the year off right.

Digital Marketing

The Cookie Crumbles…Or Does It? Google’s Latest Plot Twist in the Third-Party Cookie Saga

Discover Google's latest pivot in its third-party cookies policy. Learn what this unexpected update means for marketers and website owners, and how to navigate the evolving landscape of data privacy and user choice.

Website Design

6 Best Practices to Prevent Costly Mistakes When Updating Your Website

Updating your website can be a daunting task, but following a few best practices can mean the difference between a smooth experience and one filled with headaches and added expenses. Whether it's proceeding without a clear strategy, miscommunication, or choosing an inexperienced vendor, we're exploring six best practices you can follow when it comes to updating your website.