Off-Piste, The Blog

A Strategic Guide When Switching Your CMS

Thinking about moving to a new CMS? In Part I of our CMS Migration Series, we walk you through when a switch makes sense, the trade-offs to consider, and how to plan the transition strategically so your website supports future growth.

Charlotte

Peaktwo Signs Three-Year Associate Partner Relationship with Charlotte FC

Peaktwo is excited to announce a new, three-year relationship as an Associate Partner of Charlotte FC!

Website Design

A Guide to Optimizing Website Visuals for Speed and Quality

Discover how different file formats impact website performance and visual quality, and learn when to use PNG, JPEG, WebP, SVG, Lottie, and AVIF to achieve the perfect balance of speed, clarity, and efficiency. By choosing the right format, you can optimize your images to create a fast, seamless, and a visually stunning user experience.

Website Maintenance

Website Stuck in 2024? Five Fast Things to Gut Check Your Digital Presence

Changing business goals, new tech, and shifting regulations can leave your website lagging behind, rendering it slow, inaccurate, and a drag on your marketing efforts. What worked last year might not cut it for 2025. Address these five areas now to start the year off right.

Website Design

How Much Does a Website Cost in 2025? Real Examples from $15K to $100K+

How much does it cost to build a website in 2025? We're created a simple guide that groups together the three most common website types we are asked to build along with key pages, features, functionality, and estimated pricing to get you started.

Digital Marketing

The Cookie Crumbles…Or Does It? Google’s Latest Plot Twist in the Third-Party Cookie Saga

Discover Google's latest pivot in its third-party cookies policy. Learn what this unexpected update means for marketers and website owners, and how to navigate the evolving landscape of data privacy and user choice.

Website Design

6 Best Practices to Prevent Costly Mistakes When Updating Your Website

Updating your website can be a daunting task, but following a few best practices can mean the difference between a smooth experience and one filled with headaches and added expenses. Whether it's proceeding without a clear strategy, miscommunication, or choosing an inexperienced vendor, we're exploring six best practices you can follow when it comes to updating your website.

SEO

SEO: Navigating Google’s March 2024 Core Update

Navigate Google’s March 2024 Core Update with confidence. Learn 4 essential priorities for website owners to avoid penalties and maintain search ranking. From focusing on content quality to user experience, get actionable strategies to keep your site in good standing.

Website Design

Website Wars: The Battle Between Redesigns and Refreshes

For many CMOs and Tech companies, deciding between launching a full website redesign versus a refresh is a daunting choice to make. Learn about the benefits and challenges of each approach and how to maximize your website's potential.

Website Maintenance

Website Health Check: 5 Vital Signs for Website Wellness & Optimal Performance

It’s a good habit to occasionally check the health of your website to maintain performance, especially if you don't have an agency managing it for you. In this article, we've identified five quick website health checks you can perform - along with a few very important words of advice.