In one of our favorite films, Planes, Trains & Automobiles, marketing exec Neal Page loses his cool and gives shower-curtain ring salesman Del Griffith an earful about how dull his stories are. His thesis: ” . . . when you’re telling these little stories, here’s a good idea: Have a point. It makes it so much more interesting for the listener.”
This is no new realization, is it? Social media experts consistently urge users to concentrate on content. Adoration of the new medium lasts only so long. In fact, that message itself has become stale. Plenty of social media experts are still droning on about the need to offer valuable content. Let’s move past that and consider it as understood. Everyone knows that outreach has to possess worth for the audience — a modicum of insight, direction to deeper content, newsworthy specifics, etc.
The next hurdle? Making it a habit. That’s something we’ve helped a few clients with of late, and we’ll be discussing further in the near future.