We’re fans of John Jantsch over at Duct Tape Marketing, and today’s post, The 5 Personalities Every Successful Website Must Employ is worth the read for top dogs at companies of any size.
Money quote:
” . . . the business owner turned do-it-yourself web site creator, even armed with a simple site creation tool, almost always lacks the split personality traits required to view the project properly.”
What are those personality components? Strategist, Designer, Developer, User, and Marketer.
Whether you plan to revamp your site yourself, or you’re working with an agency, keeping those five concentrations in mind can be the key to site success. In fact, they’re an ideal means of measuring whether or not your agency is up to snuff. If it seems like they’re lacking in one, they probably won’t deliver the results you deserve.
Definitely worth the read.