Project Impact
Actable's website is the centerpiece of their market awareness campaign. Its impact is, well, measurable.
Actable
Actable helps clients analyze and activate customer data for outsized returns.
Client BriefGood data is essential to measuring performance, but knowing how to interpret and harness that data is paramount for success in the competitive B2C landscape.
Enter Actable. This team of incredibly smart marketing professionals are setting the bar for data enablement. They offer dynamic new ways of synthesizing customer data to facilitate science-backed decisions about marketing, product, and business evolution.
Having worked behind the scenes for some of the most public consumer organizations, the team was now ready to raise its market profile. The centerpiece of this effort would be a new, modern website tasked with establishing credibility, communicating a complex set of solutions, and positioning Actable as the workplace destination for data’s brightest minds.
Project Highlights
No two projects are ever the same. Here's what made this one stand out.
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Exploring Color
If you're targeting government contracts, red, white and blue are the perfect colors. When you're not, it can present a challenge. This design stayed true to the brand, while featuring the overall lighter feeling the client requested.
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The "Non-Tech" Look
When you truly are the experts in your field, you don't need bells and whistles. Actable suggested a modest look and feel that reflected corporate values. Not flashy, not dull consulting - but squarely in the middle.
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Building Credibility
There's no faster way to build credibility than dropping in a fat scroll bar of recognizable client logos, unless your legal contracts with clients forbid that. The challenge here was getting results to the forefront of the web experience while keeping the details private.
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A Modest Budget
Not all budgets are created equal - and we understand that. When working with more modest budgets, we take the time to ensure our client's goals can be met with the same quality and care that go into larger efforts.
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They said it...
What sets Peaktwo apart from other agencies is their investment in really understanding our business and markets before jumping into the design.
Their level of comprehension was clearly reflected in the final product, which exceeded our expectations. We highly recommend Peaktwo to anyone looking to level-up their expectations as to what makes for a great web design agency.
Matt Greitzer, Co-founder, CEO