Shifting business goals, evolving technologies, and new regulations can all leave their mark on your digital presence. What worked for the business in January 2024 might now be outdated, broken, or just plain wrong. Here are 5 website health checks you should review now.
Coalfire Federal is an industry-leading, cybersecurity consultancy with over 20 years of innovation, serving half of Fortune 50 clients, and the foremost provider of FedRAMP compliance assessments and penetration testing services in the United States.
Following a recent rebranding by parent company, Coalfire Systems, Coalfire Federal was tasked with bringing its website into visual alignment. The project would also include transitioning to a new CMS for platform consistency, and the opportunity to visually reimagine the site into one that was more service-centric and focused on lead generation.
We integrated parent company’s new B2B brand visuals, opening them up to reflect the B2G market, while maintaining alignment and creating an experience better tailored to federal audiences.
By focusing on message clarity and opening up the visual design, we created clearer user paths to simplify visitor engagement and improve conversions.
A comprehensive SEO migration plan was implemented to ensure no SEO value was lost during the relaunch.
And content-heavy pages were transformed into scalable, resource-rich templates that support main product pages while remaining user-friendly and search-optimized.
To emphasize clarity around individual services, we shifted from “catch-all” pages to singularly detailed product pages. This change provided better clarity, and supported efforts to improve SEO.
Almost immediately after its launch, the new website began delivering on its mission to improve site engagement and lead generation.
Increase in Contact Submissions
Increase in User Engagement
Increase in Page Views
Increase in Downloads
