Shifting business goals, evolving technologies, and new regulations can all leave their mark on your digital presence. What worked for the business in January 2024 might now be outdated, broken, or just plain wrong. Here are 5 website health checks you should review now.
In 2019, we launched a new website for Granicus, and since then, the company has grown rapidly, acquiring seven companies, expanding to over 20 solutions, and adding 1,000 additional public sector organizations.
Today, as they pursue their mission to transform how people experience government, Granicus turned to Peaktwo once again to create a new web experience, one focused on value-driven outcomes, with tailored user journeys designed to engage visitors across different stages of the buying funnel.
Template Flexibility
Significant flexibility was built into each template to accommodate the company's rapid growth, allowing full pages and content blocks to quickly adapt as messaging and content evolves.
Product Directory
A robust product directory was developed to support the users looking for more detail, without impacting the intended value-driven user journey for top of the funnel prospects.
Transferring SEO Value
One of the biggest challenges facing any new website launch is preserving SEO value of the original site. A complete SEO migration plan was an essential element the the success of this website launch.
Expect the Unexpected
External factors will always play into schedules and this project had its fair share. Even with the most careful planning, launch plans change - and you have to ready to pivot.
Central to this redesign was a focus on the customer journey - from top to bottom.
They invest in understanding our business needs and our marketing goals to ensure that any web solution is both scalable and tuned for maximum SEO and lead gen. Mike’s insights and support have been invaluable, and I look forward to working with his team now and in the future."
Kristie Bauer, Director of Marketing & Communications