Shifting business goals, evolving technologies, and new regulations can all leave their mark on your digital presence. What worked for the business in January 2024 might now be outdated, broken, or just plain wrong. Here are 5 website health checks you should review now.
Granicus technology powers almost 30 billion global digital interactions each year and connects more than 500,000 government professionals with 300 million opt-in subscribers.
The company needed a website that could effectively communicate the value of its extensive suite of products and encourage a sales process led by expert consultation over direct product selection. The aim was to shift focus from individual product journeys to outcome-driven storytelling.
The new design emphasized guiding users to take action—exploring outcomes, solutions, or audiences—with clear pathways to book a demo. By aligning content with Granicus’ consultative sales model, the website better supported top-of-funnel engagement.
A comprehensive product directory was created to house detailed information about Granicus’ 30+ products. Products were categorized under broader solution areas, making it easier for users to navigate and research specific tools while still encouraging expert-led conversations.
The directory can easily scale to accommodate new products as Granicus continues to roll out or acquire new product lines.
Modular, customizable page components were introduced, allowing Granicus to tailor content to specific outcomes, solutions, or audiences. These flexible elements—such as expandable sections, case studies, and multimedia widgets—enabled ongoing adaptability as the company continues to grow and refine its messaging.
Peaktwo’s strategic overhaul resulted in a site that reflects Granicus’ leadership in government technology and engages users with a streamlined, outcome-driven experience tailored to their unique needs
Increase in Engaged Sessions
Increase in Demo Requests
Average Increase Engagement Time
Average Increase in Search Position
