Harvey’s All Naturals

Harvey's All Naturals produces premium CBD products from their sustainable farm in Colorado.

Client Brief

The CBD market is a rapid growth industry. It’s also one of the most confusing for consumers. There are sensational claims, confusing product labeling, and an entire new vocabulary to untangle – can you say “Entourage Effect”? For brands looking to market and sell their products online, the challenges are even more daunting with federal regulations, limited merchant accounts willing to allow transactions, and CBD brand clutter everywhere from health food stores to gas stations.

We were introduced to Harvey Craig, the founder of Harvey’s All Naturals and immediately became believers – first in Harvey, and then in his products. An industry thought leader and pioneer of premium CBD products, Harvey had been growing and selling his wares to an avid fan base at local shops around Boulder, CO. He approached Peaktwo hoping we could help lead his small, successful business to the masses.

Peaktwo Purpose Icon
Inspiration
  • Natural
Services Provided
  • Brand Strategy
  • Visual Identity
  • eCommerce
  • SEO
  • Digital Marketing
Website Colors
Harveys CBD Box Design
Project Highlights

What made this project so cool? There were many - but here are few things we really enjoyed.

  • An Organic Brand Identity

    We designed the new brand in alignment with Harvey's personality and approach to farming - warm and natural. Messaging followed with an educational tone to help the brand connect with customers that appreciate the quality of a premium product.

  • WooCommerce Website

    The online presence was built with a suite of e-commerce tools to legally manage sales, inventory, promotions, and customers. WooCommerce was chosen for its ability to present a truly custom experience.

  • Building a Community

    We manage Harvey’s digital marketing efforts, including social media, email, promotions, advertising, and SEO.

  • Labeling & Packaging

    Creating consumer packaging is about more than simply the unboxing experience, especially in the highly-regulated consumables market. We learned a mouthful.

Project Impact

The new website hit 1000 sales in the first year and continues to experience consistent growth with new customers.

$100+Average Order Size

60% Six-Month Sales Growth

$5000Monthly Sales / Year 1

“
They said it...

As a hemp farmer, I knew everything about cultivating the perfect plant, but little about running a business.

I have loved working with the folks over at Peaktwo. They took the time to understand my vision and learn what makes Harvey's special.

Harvey Craig, Founder