Roadmaster

A local, mom and pop company taking the shock out of the every drive.

Client Brief

Roadmaster Active Suspension (RAS) manufactures and distributes an easy-to-install tension coil spring that attaches to the rear leaf springs of any pick-up truck or van. One product, 1000s of SKUs. The existing site was built years ago with WooCommerce and with the opportunity to launch a new site, the team chose Shopify as its e-commerce platform.

You don’t just flip the switch when changing store platforms, and because of the massive product catalog, the site would require custom elements not offered out-of-the-box with Shopify. Our team was able to customize the Shopify site with a complex product selection tool and introduce the company’s new branding as a part of the overhaul.

Project Launch
  • 2021
Services Provided
  • eCommerce Store
  • SEO
  • Agency Services
Website Colors
roadmaster homepage design Shopify
Shopify product page design
Project Highlights

What made this project so cool? Here are few things we really enjoyed.

  • Shopify Customization

    For most small businesses, Shopify gives you all you need without any customization. That wasn't the case here. Take the product selection tool for a spin and you'll see why we had to build this feature from scratch.

  • SEO Migration

    We began working with RAS to improve organic traffic through search, and were very successful. Having a strong SEO migration plan when launching a new site is a critical step to maintain the search value you've worked so hard to create.

  • Cash or Check?

    Not anymore. Payment platforms rule the world. RAS wanted to make sure their customers had choice when it came to checkout. The new site offers Apply Pay, Shop Pay, PayPal, Facebook Pay, Affirm Payments and more.

Project Impact

In just two months after the new site launched, Roadmaster saw incredible traction and profits.

90%increase in site traffic

42%increase in orders

44%revenue growth

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They said it...

Having the experts at Peaktwo on our side has been a major asset to our company and played a significant role in our growth.

As we were considering a rebrand and relaunch of an e-commerce optimized website, having Peaktwo’s knowledge and expertise at our disposal were a significant factor in us deciding to move forward. They collaborated well as always and delivered an amazing website ready for today's digital economy.

Nolan Mast, Director of Marketing & eCommerce