Shifting business goals, evolving technologies, and new regulations can all leave their mark on your digital presence. What worked for the business in January 2024 might now be outdated, broken, or just plain wrong. Here are 5 website health checks you should review now.
Windward Fund, a 501(c)(3) nonprofit, supports grassroots activists, nonprofit changemakers, and climate experts, enabling them to focus on maximizing their impact and mitigating the climate crisis.
Client BriefIn 2023, new leadership, along with a renewed focus on publicity and growth, approached Peaktwo about reimagining their digital presence. Essential to the project’s success would be the website’s ability to visually engage users, communicate the organization’s mission and impact, and establish a scalable technology platform for future growth.
The real challenge of this project was to clearly showcase the company’s impact by shining the spotlight on the purpose and mission of their clients.
Trust through Transparency
It's the cornerstone of ethical and effective non-profit management. The new website was structured, written, and designed to build trust, ensure accountability, and sustain the support necessary to achieve the Windward Fund's organization’s mission.
Showcasing the Mission
The new site features a searchable directory of projects - allowing visitors to explore the breadth of Windward's support, and easily learn more about key initiatives. This increased transparency aims to foster a stronger connections with potential funders and partners.
Visual Brilliance
Beautiful photography and a color pallete with cool tones were the keys to quickly engaging visitors and encouraging exploration through the new site. The client wanted the site to express "vitality" and "energy" and we think we nailed it.
Engagement metrics for the new website trend much higher than industry averages — a key objective of this project.
The Windward team learned so much as we took the journey to update our website which hadn’t been refreshed in nearly a decade. Peaktwo guided us through the process with the expertise of true professionals. The team was incredibly easy to work with, and thoughtful to our needs every step of the way. We couldn’t be happier with the results. The new site is much more vibrant, adaptable, and most importantly, strategically aligned with the direction of our organization.
Lynn McNair, President, Windward Fund